This document and the process therein proposes to achieve innovation for agri-food system transformation through the behavioural change of one of its actors (dairy farmers) addressing a change in one specific component outcome (GHG emissions/environment). Whilst practice change by dairy farmers is clearly a key part of this, it requires the enabling conditions needed to make this happen  (where enabling conditions include new technology,  but also a range of incentives and regulation). So future activity in this space, rather than focusing this on farmers’ behavioural  change only, may want to think about what an emissions reduction innovation consortium (and it activities and process) might look like,  and how research activity would fit into the wider efforts for systemic change. 